Wednesday, August 22, 2007

Horse racing channel benefits from smoking ban

I suspect some bookmakers,especially the independants will feel the squeeze,but the bigger ones with an on line presence are rubbing their hands-but betting on line surely has more risks for the compulsive? They can sit at home with their credit/debit card,get drunk and gamble. Not a good combination. And while they are doing it,the small independant bookmakers close.

Horse racing channel benefits from smoking ban
By Eleanor Goodman
Racing UK subscriptions double since the smoke-free legislation

Horse racing channel Racing UK has reported a 50 per cent increase in pub subscriptions since the smoking ban came into force.

The independent sports channel said landlords were looking to boost their pubs’ appeal in the wake of the anti-smoking legislation.

Nick Mills, Racing UK sales and marketing director said: “With the smoking ban now in place, it seems landlords need something extra to attract customers to their pubs. Racing UK provides an ideal vehicle to do this with live racing on almost every afternoon. This is great for both landlords and punters alike.”

Racing UK allows premises to show racing without paying a Sky subscription.
The channel is available in more than 1500 commercial premises and nearly 2 million homes.
Storey from the publican

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